The reasoning for this is that a product will sell better if it has reviews - good or bad - so Amazon wants to make sure their top reviewers stay active.
Take Michael Erb, for example. He’s currently the number 1 Amazon reviewer. He’s gotten some really expensive things like a $500 laser printer and a $1000 spin bike for free. He’s written so many reviews (>800) that manufacturers have started sending him stuff directly.
Technically, the stuff he gets from the Vine program isn’t his. Amazon can hypothetically ask for them back, but in the years Erb has done it, it’s never happened.
And if you’re worried about bias, don’t be so much. Amazon has pointed out that people in their Vine program tend to review Vine items with less stars than non-Vine stuff.
3d wooden brain teasers for you to try via OMG Facts http://feedproxy.google.com/~r/omg-facts/WpAq/~3/Y_ZMoCIZW98/59209
3d wooden brain teasers for you to try from Net Sauce http://netsauce.blogspot.com/2013/11/the-top-amazon-reviewers-get-thousands.html
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