Safeway got its name from a policy of not letting you go into debt for buying groceries!

Safeway got its name from a policy of not letting you go into debt for buying groceries!

Safeway is currently the second largest grocery store chain in America. Founded in 1912 under the name Sam Seelig Stores, it was deep in debt after World War I and changed management.

When thinking of a good name to use W.R.H. Weldon attempted to find something that was relatable and made people feel safe in dangerous times. The original slogan was “an admonition and an invitation” to “Drive the Safeway; buy the Safeway.”

By “safe way,” they meant that they only accepted cash. Credit wasn’t accepted so people couldn’t go into debt. Thus shopping the safe way meant only buying what you could actually afford, an idea that seems to have completely disappeared today!

(Source)

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