Sunday, 22 December 2013

This Is How A Woman's Offensive Tweet Became The World's Top Story


The anatomy of the twitter-storm that cost media PR pro Justine Sacco her job.




At 10:19 a.m EST. Friday, Justine Sacco, a PR director at InterActiveCorp (IAC), posted this tweet shortly before an 11 hour flight from London to Cape Town, South Africa.




At 10:19 a.m EST. Friday, Justine Sacco , a PR director at InterActiveCorp (IAC), posted this tweet shortly before an 11 hour flight from London to Cape Town, South Africa.




She only had about 200 followers, but someone emailed it to Valleywag editor Sam Biddle, who told BuzzFeed. He published a brief item about three hours after it was sent.




She only had about 200 followers, but someone emailed it to Valleywag editor Sam Biddle, who told BuzzFeed. He published a brief item about three hours after it was sent.




Via valleywag.gawker.com







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