Friday 27 December 2013

Ikea stores are designed like a maze for this sinister purpose.

Ikea stores are designed like a maze for this sinister purpose.

IKEA stores are designed like a maze in order to prevent customers from leaving.







The theory behind the design is: The longer a customer is inside the store and the more furniture they see, the more items they are inclined to buy.




This layout is so confusing that oftentimes shoppers make purchases simply because they are afraid they may never find their way back to the item!







A study at a store location in Kent, England showed that patrons spent an average of 3 hours inside the store, with a significant number remaining for as long a 8 hours!




IKEA is quick to deny any intention to purposely bewilder it's customers, citing shortcuts within the facility (built primarily due to fire code), but the store's exits still are not very easy to find.



(source)












3d wooden brain teasers for you to try via OMG Facts http://feedproxy.google.com/~r/omg-facts/WpAq/~3/90ZpqPUftJs/24648

3d wooden brain teasers for you to try from Net Sauce http://netsauce.blogspot.com/2013/12/ikea-stores-are-designed-like-maze-for.html

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