Orville Redenbacher hired an consultant to name his popcorn. $13,000 later, the consultant suggested Orville’s own name!

Orville Redenbacher hired an consultant to name his popcorn. $13,000 later, the consultant suggested Orville’s own name!

Orville Redenbacher was an American businessman most often associated with the brand of popcorn that bears his name.

He started his career selling fertilizer, but spent his spare time working with popcorn. In 1951, he and partner Charlie Bowman bought the George F. Chester and Son seed corn plant near Valparaiso, Indiana.

Naming the company "Chester Hybrids," they tried tens of thousands of hybrid strains of popcorn before settling on a hybrid they named "RedBow."

An advertising agency, however, advised them to use "Orville Redenbacher" as the brand name, advice that cost Redenbacher $13,000!

Back then 13,000 dollars was a lot of money! Maybe we should all start our own advertising agency, maybe we’ll get a break with someone like Orville someday.

(Source)

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