He-Man was created because Mattel made a terrible mistake by declining Star Wars toys!

He-Man was created because Mattel made a terrible mistake by declining Star Wars toys!

He-Man is one of the most popular toy properties of the 80s. What most people don't know is that the ripped hero was only born because Mattel made the short-sighted mistake of not licensing Star Wars.

In 1976, before Star Wars was even released, George Lucas asked Mattel for $750,000 in exchange for the rights to make a Star Wars toy line. They said no. In 1977, Star Wars action figures were so popular; kids got vouchers for Christmas because they couldn't make enough.

Mattel struggled to find a boy line that would be good enough to compete against Star Wars’ popularity. When they had no options left, they decided to throw in a new cartoon along with a toy line of the same cartoon. They were able to reach over 400 million dollars, however, if they would’ve signed with star wars they would’ve been able to make much more.

(Source)

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