When McDonald’s cut the price of the Big Mac by 75% in 1997 when bought w/ fries and a drink, the sales actually dropped because consumers were “confused”.
from Crazy Facts http://ift.tt/1rIm3WF
When McDonald’s cut the price of the Big Mac by 75% in 1997 when bought w/ fries and a drink, the sales actually dropped because consumers were “confused”.
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