Coca-Cola had a price of 5¢ for over 70 years (1886-1959) and at one point the company tried to raise the price by asking the U.S. Treasury to issue a 7.5¢ coin. In another attempt, The Coca-Cola Company briefly implemented a strategy where one in every nine vending machine bottles was empty. The empty bottle was called an “official blank.” This meant that, while most nickels inserted in a vending machine would yield cold drinks, one in eight patrons would have to insert two nickels in order to get a bottle. This effectively raised the price to 5.625 cents.
from Crazy Facts http://ift.tt/1pvI9ho
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