Secrecy, coolness and past expectations draw consumers to the latest Apple product.
via Discovery News http://news.discovery.com/tech/gear-and-gadgets/why-do-apple-releases-generate-so-much-buzz-130910.htm#mkcpgn=rssnws1
via Discovery News http://news.discovery.com/tech/gear-and-gadgets/why-do-apple-releases-generate-so-much-buzz-130910.htm#mkcpgn=rssnws1
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