Many creative people like inventing or improving upon things, but it is often hard to discover what needs to be invented or improved. Here are three common ways that you can discover these unmet needs.
1. Interview or observe your target consumer. For example, you might talk to a bunch of teachers to see if they have any problems that you could solve.
2. Imagine yourself in their shoes. For example, you might pretend that you are a teacher and see if you can find any unmet needs.
3. Use yourself as the consumer and keep track of your own personal unmet needs.
Whichever method you use, a great way to discover unmet needs is to keep a bug list. Any time that you notice something that takes too much time, is complicated, or seems inconvenient to your consumer, write it down on your list. You can then refer to your bug list later to see if it sparks any ideas for inventions or improvements.
1. Interview or observe your target consumer. For example, you might talk to a bunch of teachers to see if they have any problems that you could solve.
2. Imagine yourself in their shoes. For example, you might pretend that you are a teacher and see if you can find any unmet needs.
3. Use yourself as the consumer and keep track of your own personal unmet needs.
Whichever method you use, a great way to discover unmet needs is to keep a bug list. Any time that you notice something that takes too much time, is complicated, or seems inconvenient to your consumer, write it down on your list. You can then refer to your bug list later to see if it sparks any ideas for inventions or improvements.
No comments:
Post a Comment