Monday 1 July 2013

Creativity : Problem Statement Morphing

A useful thing to do when you are trying to solve a problem is to create a short and concise problem statement. Try to phrase it in your own words. Notice how each word in your problem statement has its own specific meaning. Try changing the key words or morphing the problem statement and see if this leads you to any new ideas.



Example problem statement: How can I hire qualified employees?



Morphing:

How can I hire excellent employees?

How can I hire qualified team members?

How can I keep current employees?

How can I attract qualified employees?

How can I train unqualified employees?

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